For the Music Marketing project we were assigned 4 songs and had to choose one, we chose Mountain at my Gates. We had to create a marketing campaign for a new music artist/group. We were directed to build the brand from the bottom up and use a marketing campaign to introduce our musician(s) to the public. We first made a schedule since it's a very important project.
For this project, my partners and I began by listening to our song (Mountain at my Gates) several times and reading the lyrics. We then discussed the song's meaning and what our music video should be about, we planned the music video by making a storyboard. After discussing our plans for the music video, we began researching ways to market our band and how to build our band's identity. We used the links attached to the directions to help us understand how to start putting our band together.
Next, we began discussing our distribution plan. Once we had that set, we researched other rock bands to get ideas for ours and to help capture the culture of rock. This helped us find our target audience, our band name, our band essence, etc.
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